EVP, Consulting
As the Executive Vice President of Consulting at Hunden, Ms. DeRose’s primary focus is overseeing the complete project pipeline from proposal creation and new business development through the delivery of final market demand, financial feasibility, and economic impact analyses. Additionally, Bethanie leads the execution of Hunden’s Placemaking Plans. She has conducted destination tourism plans and strategies for dozens of destinations across the U.S. and internationally.
Prior to joining Hunden, Ms. DeRose was involved in convention center planning in Central America and global tourism readiness planning in Europe, Asia, and the Middle East. Bethanie has also worked closely with industry associations including the World Travel and Tourism Council on a Global Tourism Readiness project as well as Destinations International on the conventions and meetings product audit.
Bethanie’s background in hospitality operations management, sales execution, and capital project management has informed her work in the consulting sector and allowed her to maintain a hands-on approach in the study efforts she leads. She serves as a point of client contact at each stage of the study process. Developing relationships with clients is a passion-point for DeRose, and she consistently serves as a resource to destinations, cities, and countries for years after the initial study phase is complete.
DeRose is a recognized industry leader and was recently named to the 2023/2024 Association Board of Director Slate for Destinations International.