Hunden Partners, alongside strategic partner Kirk Slaughter and professionals from Convergence Design, conducted a market and financial feasibility study for a new multi-use event venue in East Montgomery County, Texas. The existing 33,000-square-foot meeting complex served weddings and private events but lacked the scale and flexibility to support larger gatherings. With the area’s rapid growth, there was a clear demand for a high-quality, revenue-generating event venue.
Hunden analyzed local economic, demographic, and tourism data, assessed market trends, conducted stakeholder interviews, and used geofencing research to study visitor patterns. The study also evaluated the local hospitality market to determine whether a new hotel would be necessary. Based on these findings, Hunden developed demand and revenue projections that guided the project’s financial feasibility.
As a result, the East Montgomery County Improvement District is moving forward with a 210,000-square-foot convention center, set to begin construction in January 2025. Designed to host corporate events, sports tournaments, and trade shows, the venue is projected to generate $1.73 billion in spending, $775 million in new earnings, and more than 500 full-time equivalent jobs over 30 years. Hunden is proud to have played a role in shaping this transformational investment, which will drive economic growth and establish the area as a premier event destination.
Community Impact January 15, 2025