Vice President, Business Development
Ms. Sportiello is VP of Hunden’s business development team, overseeing and managing the production of marketing materials and client facing outreach efforts. This includes proposals and bids, the firm’s website, and marketing/conference material development. Laura has worked on and responded to hundreds of public RFPs, including tourism master plans, entertainment districts, arts, hotel, convention/conference centers and youth sports facilities. She maintains and updates the firm’s marketing materials and content, including the website, conference materials, company qualifications, and client interview presentations. Ms. Sportiello also manages digital marketing efforts with the BD team, including socials, blogs, newsletters, and the distribution of press releases.
In addition to her work on the marketing team, Laura has experience completing numerous key scope items for Hunden client feasibility studies. This includes developing detailed chapters and assessing competitive environments, as well as conducting demand and stakeholder interviews, assessing surveys and reviewing and editing internal drafts. She has a great sense of the viability of arts facilities due to her work and experience with a dozen Chicago and Indiana theater companies over the years.
She has worked on a number of projects, including the Paristown Pointe development, Rabbit Hole Distillery, Prizer Point Marina (all in Kentucky), a convention center study for Greenville, South Carolina, hotel developer negotiations in Sioux City, a mix of uses in Bedford Park, Illinois (sports, convention, restaurants, hotel) and many others throughout the U.S. She has also worked on restaurant analyses in downtown Chicago for Union Station and a site at Ogilvie Station near the French Market.
Ms. Sportiello received a Bachelor of Fine Arts from Ball State University (’15) in Muncie, Indiana. In addition to her marketing work at Hunden, she appears regularly as a professional actor in the Chicago area.