Hunden Partners is set to play a pivotal advisory and planning role in transforming Waco, Texas, after being selected to lead placemaking feasibility analysis efforts for multiple projects across the city. The market and financial feasibility work will focus on the opportunity for a new convention center, Minor League Baseball stadium, and mixed-use entertainment district, as well as an analysis of future utilization and opportunity for all outdoor ballfields. It is an exciting opportunity to partner with the city and plan for projects that hold the power to enhance the experience of living, working, and visiting the city.
President & CEO Rob Hunden is optimistic about the impact of these projects, stating, “The City of Waco is primed for a placemaking renaissance. The master plan will usher in a new era for the city, elevating the quality of life for residents, boosting local businesses, and attracting tourism from around the nation.”
The market analysis and feasibility study considers a potential Waco Convention Center (WCC) rebuild to anchor the mixed-use district. Waco is a central meeting location between major metropolitan areas in Texas, including Dallas/Fort Worth, Austin/San Antonio, and Houston, and the city has the opportunity to benefit from the growing meeting and convention demand in the area.
Another key component of the plan is an examination of sports and entertainment opportunities, including consideration of a new Minor League Baseball stadium and complimentary outdoor event spaces. The environment around a sports venue determines its likelihood of attracting a new team and bringing in a steady base of attendees. As such, Hunden will evaluate the feasibility of new and existing hotel spaces, retailers, restaurants, residential units, office space, parking garage structures, and outdoor spaces such as a boat house and river access.
Newswire January 30, 2024