The future of Durham’s meetings and events industry is at a pivotal moment. Hunden Partners’ recent comprehensive market and financial feasibility study provides insights into the lost convention business Durham has experienced due to an outdated and small convention center and the economic impact a new, larger convention center will have on Durham and its small businesses and residents. Hunden’s study projects there will be a $5 billion impact on Durham over a 30-year period which could fuel local businesses, create jobs, and bring vibrancy to the downtown area.
Hunden’s study considered multiple options to determine the best path forward for Durham’s convention landscape. Our findings made it clear: while expansion is an option, a new, state-of-the-art convention center with an attached headquarters hotel would unlock Durham’s full potential as a regional meetings and events hub.
A modern convention center wouldn’t just accommodate larger events— it would create a ripple effect throughout the community, driving foot traffic to local businesses, diversifying revenue streams, and reinforcing Durham’s position as a premier destination for conventions, trade shows, and corporate gatherings.
WRAL News February 3, 2025